Content & Media Strategy

This is a 1-year master programme for students who want to become an expert content and media strategist. In this course, you will learn how media content can contribute to organisations.
Traditional communication no longer suffices, due to the ever-changing field of digital communication and changes in consumer behaviour. That is why NHL Stenden created this one-of-a-kind master programme. After graduation, you will be a media management and communication professional at master's level. You develop and convey content and media strategies at the highest level. You are an analytical professional who contributes to organisational goals by strategically using media content.

This allows you to deliver value to all kinds of organisations and it opens the door to a wide variety of career paths. Organisations in the creative industry and media agencies, for instance. Some examples of your future job title are brand manager, content strategist, marketing strategist, digital marketing specialist and brand publisher.

This is the only master programme of its kind. It has been developed in collaboration with the industry and is based on Design Based Education principles. This means it has a strong link with the professional field, while allowing you to follow your own interests.