Marketing Management

Learn to create value for consumers, organisations and society by understanding consumer behaviour and integrating this into marketing strategies.
Why do people do the things they do? Why do they buy the things they buy? How can you nudge them to choose your product or service? Learn the latest theories of consumer behaviour and market needs, and how to translate this into solid marketing strategies to help organisations grow. You will explore up-to-date marketing theories – many of the electives in the MSc Marketing Management would not have even been in the curriculum five years ago because it evolves so fast.
You can customise the programme with one of these elective tracks: brand and product management, or digital marketing and analytics. You’ll graduate with the knowledge, tools and tactics you need to create value for any kind of company or organisation.