MSc Marketing - Marketing Analytics and Data Science

Study Marketing Analytics and Data Science in Groningen to master big data techniques, assess marketing performance, and generate valuable customer insights.
In the Marketing Analytics and Data Science (MADS) track, you will become an expert in marketing analytics and gain a thorough understanding of how digitalization impacts marketing. In this one-year programme you will:


learn to responsibly use advanced statistical techniques to analyse big data;

explore how consumers, firms, and society can benefit from data science while also considering ethical implications;

gain hands-on experience with assignments using the latest tools like Google Analytics 4.
Do you want to specialise even more? You can choose a focus area in Digitalization and Artificial Intelligence, opt for a Master internship or do a Dual Degree Master's with Münster University (Münster, Germany).