MSc Marketing - Marketing Management

Study Marketing Management in Groningen and learn about responsible marketing that contributes to consumer well-being, as well as digital analytics to enhance marketing strategies.
How can marketing strategies support sustainability to benefit consumers, brands, and society? How can marketers use psychological triggers ethically in campaigns?

In the MSc Marketing Management track, you will dive into topics such as branding, consumer decision-making, and data-driven customer insights. You will learn how to align effective strategies with sustainability goals to boost consumer well-being and brand reputation.

Why choose the Marketing Management track? You want to:


understand the psychology behind consumer decisions;

learn how to create impactful marketing strategies that resonate with consumers;

discover the latest technological advancements, consumer behaviors, and market trends;

work on real-life cases and assignments.
We prepare you to take on roles as marketing strategists, commercial analysts, online marketing consultants, SEO, and social media specialists, customer journey specialists, and many more. Interested in finding out more? Join the LinkedIn community.