By studying different aspects of the marketing process you learn how strategies and tactics result in the success or failure of products and services.
Marketing is fundamental to vision and strategy. It is an important driver of performance in organisations. By studying different aspects of the marketing process you learn how strategies and tactics result in the success or failure of products and services. People who understand marketing are better able to develop a successful vision and strategy for their businesses. It’s essential for marketing professionals to know how to use digital marketing and data analytics. Skills like data mining, SEO, and using social media are now much more important. In this programme, you can differentiate yourself by choosing one of two elective tracks in such relevant field like product management, digital marketing, and analytics.

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