This study programme focusses on how to provide value to your customers and how to signal this value in the best possible way. You learn to make decisions from a customers’- point of view since customers are the key to success in your organisation.
During this Master, you are trained to take critical decisions and create data-driven strategies while keeping three key aspects in mind: how to connect with customers, how to create and deliver value and how to manage innovations.
Do you want to be a part in the creation of the customer journey?
